Fourth of July is always a busy holiday for e-commerce business. The idea was to offer a 40% OFF sale on most products website.
This year we choose a different strategy, by going against the usual marketing campaign, and the usual communication. Let’s not talk about the offer! Let’s focus on what is 4th of July for the anglers in a fun and delightful way.

Goals:

In a society of sales for this holiday, how to create an event that could be different? That could make the user surprised and excited?

Skills:

• Art Direction

Declaration of Fishdependence: