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design solutions

Spring Training Campaign

This is an example of a marketing campaign that I designed.  The idea was to create an event for website users and to share with them the excitement of the first days of outdoor spring activities. Our theme: Spring Training.

This communication campaign necessitated the creation of:

  • Weekly image-based emails
  • Weekly homepage banners
  • Weekly social media posts and stories

In having fun with this campaign, I created designs around baseball to bring delight and surprise to our users. Each week had a different theme with its own sale to arouse the curiosity and interest of our consumers.