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Bringing a different experience to the users!
This campaign was build for the launch of a new brand: SaltNative. A Salt fishing baits brand, inspired by monsters, sea, and gigantic fish to catch.



What best than involving the users in the campaign, and making them not only spectators but actual actors of the event.

This is where the Treasure Hunt starts.


  • Art Direction
  • Product Design
  • Illustration


Landing page:

Introducing the brand, the value, the mission, and create a delightful experience for the users to understand the products and their innovation.



Scrolling down to the deepest part of your email.


Marketing assets:

Bringing the brand and the campaign to all users.