Bringing a different experience to the users!
This campaign was build for the launch of a new brand: SaltNative. A Salt fishing baits brand, inspired by monsters, sea, and gigantic fish to catch.

Goals:

What best than involving the users in the campaign, and making them not only spectators but actual actors of the event.

This is where the Treasure Hunt starts.

Skills:

• Art Direction
• Product Design
• Illustration

Landing page:

Introducing the brand, the value, the mission, and create a delightful experience for the users to understand the products and their innovation.

Email:

Scrolling down to the deepest part of your email.

Marketing assets:

Bringing the brand and the campaign to all users.