Since 2019 I have been developing packaging designs for seven different fishing brands.
Some of these brands are distributed in nationwide retailers.
My experience with e-commerce and retail packaging has allowed me to gain a complete understanding of the entire design process from the customer research to the creation of the design, to the factory production of the packaging.

Goals:

Bringing useful information to the user, to make a difference through the brand and the product.

Skills:

• Art Direction

Distribution:

• Ecommerce website (shopkarls.com, Amazon, Tacklewharehouse…)
• Retail shop (Dicks Sporting Goods, Walmart, Academy)