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Spring Training

This is an example of a marketing campaign that I designed. The idea was to create an event for website users and to share with them the excitement of the first days of outdoor spring activities. Our theme: Spring Training.

In having fun with this campaign, I created designs around baseball to bring delight and surprise to our users. Each week had a different theme with its own sale to arouse the curiosity and interest of our consumers.


Promoting sale and the Fishing Spring Training on the e-commerce website
This communication campaign necessitated the creation of: weekly image-based emails, weekly homepage banners, weekly social media posts, and stories.


  • Art Direction
  • Product Design